Google has done a lot to help SEOs understand their algorithms and how they rank websites with Your Money or Your Life (YMYL) content. They’ve published their Search Quality Evaluator Guidelines that explain how their quality raters assess YMYL pages.
Expertise, authoritativeness, and trustworthiness are all important factors when writing YMYL content. If you can meet all three, your content will be more likely to rank in the SERPS.
YMYL content is informational content that can directly impact someone’s financial, physical, mental, and emotional well-being. It covers various topics, from health and safety advice to tips on what to do in an emergency. Google is prompted to de-rank YMYL content that contains misleading or inaccurate information that can harm readers.
Google uses search quality guidelines to ensure users receive the most relevant and useful results for their queries. This process includes experimenting with ideas and using third-party search quality raters’ feedback to improve the user experience.
These search quality guidelines include strict rules and requirements for web pages and websites that can directly impact people’s lives or financial status. These pages might include a website that deals with financial transactions, medical information, legal pages on children’s issues, divorce, wills, or websites related to law and citizenship.
The YMYL content rating also requires expertise or established authority back a website. This cannot be easy to establish, so you need to build up the E-A-T on your website by making it clear who you are and that you have a proven track record of providing quality information.
While YMYL content is easier to rank than other topic categories, it requires high commitment and effort. For this reason, it’s important to follow the search engine’s guidelines carefully.
Suppose you have an informational website about a topic important to your readers, such as divorce advice. In that case, you must include relevant, credible external links to reputable sources. This will establish your credibility with Google and help improve your SEO rankings.
In addition to content, you should also optimize your site for E-A-T (Expertise, Authority, Trustworthiness) criteria. This means making it clear who your site is, who its creators are, and that your site offers trustworthy information and customer service.
This is critical for any content impacting your readers’ lives, such as financial advice or tips on preventing an emergency. If you provide bad information on a YMYL page, people could lose money and suffer emotionally.
This is why YMYL sites must focus on creating high-quality, factual, and trustworthy content that can make a difference to their users. The best YMYL content focuses on topics that have significant potential to affect the lives of your audience, such as health, safety, and happiness. It is also important that YMYL content includes authoritative, factual information and data that shows your expertise on the subject.
In the age of misinformation, Google is working hard to prevent content that spreads false news and stories from harming people. For instance, if a person makes the wrong purchase on their next big-ticket item – like a car or a business – it can be expensive or life-altering.
Similarly, the content on your YMYL website needs to be trustworthy and meet Google’s criteria of expertise, authoritativeness, and trustworthiness (E-A-T). That means that you should only write about topics that you know a lot about, that you can cite credible sources for, and that your readers will be happy to learn more about.
This applies to every page on your website: contact pages, NAPs (name, address, phone number), about pages or company info pages, customer-service/help pages, and other site areas. Keeping this information up-to-date and accurate is crucial for establishing a strong reputation as an expert and trustworthy source.
In addition, you need to ensure that all your websites and YMYL content are on HTTPS domain security. This will help protect people from compromising their details when they share sensitive information with you or your third parties. It also helps your YMYL content rank better in search engine results pages (SERPs).
When it comes to SEO, many factors play a role in determining whether or not your content ranks high. A lot of work is involved from keyword research strategies to technical SEO elements and more. But if you combine your efforts into one comprehensive strategy that includes all of the above, you’ll be well on your way to getting your site to rank on a higher search engine result page.
But as Google’s algorithms have evolved, they’ve also started to value some types of content more than others. YMYL (Your Money or Your Life) topics are subject to a higher quality standard than non-YMYL topic pages.
YMYL content can influence a person’s happiness, health, safety, or financial stability. That’s why Google holds these pages to a higher standard.
For example, if someone is shopping for something they can’t afford, they’ll turn to websites and blogs offering the best advice on how to spend their money. These sites are held to a high standard and are rewarded with higher rankings.
This is because these sites provide information essential to people’s lives. That’s why Google’s evaluators pay attention to how these sites are created and what they say about the topics they cover. They also look at the level of E-A-T (Expertise, Authority, and Trustworthiness) in these topics to help ensure that they are providing safe and valuable information to people.