The rise of internet access has resulted in a surge in e-commerce businesses worldwide. According to estimates, global retail e-commerce sales will reach over 8 trillion dollars by 2026.
Due to the increasing number of e-commerce businesses, the competition in the industry is also becoming fierce. To stay ahead of the curve, businesses need to improve their communication and marketing efforts.
One of the most effective ways to increase sales and customer engagement is through the use of SMS. Since most people are always on their phones, getting in touch with them through bulk SMS marketing can be effective.
Understanding Bulk SMS Marketing
A bulk marketing campaign using an online SMS gateway involves sending promotional messages to a large group of customers at the same time. E-commerce businesses often use bulk SMS marketing to connect with their customers and deliver vital information in just seconds. The following applications are implemented using bulk SMS by e-commerce players.
1. Marketing
With the help of bulk SMS marketing, businesses can easily reach thousands of customers in a short time. It can be used to send various types of deals and offers.
2. Customer Service
Businesses can establish a connection with their customers by using SMS as a channel to interact with them. It can be used to greet customers on special occasions and celebrate birthdays.
3. Order Updates
In e-commerce businesses, bulk SMS is often used to send order confirmations, shipment and delivery details, and other important information to customers. It is reliable and can reach its target audience promptly.
Why Use Bulk SMS?
One of the most cost-effective ways to maintain a connection with customers is through SMS. It can help boost your marketing efforts and establish communication between you and your customers. A compelling feature that e-commerce experts find appealing about SMS is its 98% open rate. This means that almost all of the messages sent during a particular campaign get opened.
E-Commerce Benefits of Using Bulk SMS
1. Affordability and High ROI
Compared to other channels, SMS is significantly cheaper. Besides being untraceable, traditional mediums like newspaper ads, billboards, and television ads are costly. Additionally, online advertising is often ignored.
One crucial factor that businesses consider when it comes to implementing a successful bulk SMS marketing campaign is the ability to reach their customers where they are most likely to be available. The high open rate of bulk SMS can help boost engagement and convert leads into sales.
2. Personalized Messages
According to businesses, a successful bulk SMS marketing campaign relies heavily on the ability to customize the messages sent to their target audience. When it comes to personalization, attempting to achieve this in other forms of marketing would be costly. With the ability to customize messages sent through bulk SMS, businesses can do it for free. Customers are more likely to engage with a brand if they receive tailored content, which is why SMS is a great way to send personalized advertisements.
3. Campaigns Can Be Created in Minutes
With online SMS solutions, creating e-commerce campaigns is a quick and simple task. All you have to do is upload your contact list and schedule the message. One thing that businesses consider when it comes to implementing a successful bulk SMS marketing campaign is the ability to customize the messages sent to their target audience.
With the ability to create a compelling and unique copy, it is simple to create a successful campaign. When it comes to implementing a successful bulk SMS marketing campaign, the most difficult part will be to create a compelling and unique message.
4. Easy Reach
Even the simplest phones have SMS capabilities. With zero dependencies, campaigns can be easily distributed to any number of contacts. Bulk SMS is a go-to choice for e-commerce businesses because of this. It is easy to target any demographic or sector, and businesses can reach out to any number of contacts.
Final Thoughts
Keeping customers updated about the latest deals and services is important for e-commerce businesses. It can help boost sales and establish a strong relationship with them. In addition to being cost-effective, bulk SMS has also been regarded as an efficient and effective marketing channel for e-commerce companies.