How to do an SEO audit?

Let us face it there are many SEO audit methods out in the market. Whether you are a new business trying to optimize your website for organic search or an agency doing it for a customer, it can be hard to know where to start, how deep your analysis should be, and what SEO tools to use that can help you get the most useful data. 

Conducting a routine SEO audit of your e-Commerce website should be part of your online marketing approach (if not already done).

As an e-commerce company committed to continuous growth, your website is the key point of interaction with your customers, as well as the main source of conversions and, eventually, income. If you are not physically present, your online store is even more imperative.

Of course, optimizing according to industry best practices and increasing customer expectations is a good way to begin. However, beyond industry trends and customer information, there is another variable that determines how you define and further optimize your website and that is search engines. Search engines use algorithms consisting of multiple factors for rankings. 

To stay relevant with these ever-evolving algorithms, you need to optimize your site regularly. That is done through SEO audits. To do so, you should first evaluate your internet service provider (ISP). Cox, one of the popularly used ISPs, has a diversity of packages that can also be modified. Furthermore, Cox en español pagos gives you the ease of paying through an official cox account. 

What is an SEO Audit?

An SEO audit goes deep into your website to appraise the abundant features that impact your ranking on search engine results pages or SERPs. These elements consist of the internal and external SEO of your site, as well as technical SEO metrics.

It checks the health of your site and prevents spam, as well as makes suggestions for optimization. SEO audits are important for several reasons, the least of which is because Google frequently adjusts its algorithm to accommodate new technologies and new search configurations.

Carrying out a comprehensive SEO audit is a critical starting point for any digital marketer, whether in-house or outsourced. This is because you can examine your current SEO efforts, no matter how productive or lean you are, and take instant action based on that information.

Types of SEO Audits

Good websites offer a better user experience, are well-ranked by search engines, and ultimately generate more sales and leads. Conducting an SEO audit makes this easy and conceivable. To get started, you will first need to know the different types of SEO auditing techniques:

  1. On-page SEO

On-page SEO refers to the content that appears on your website and pages. The information is presented in the form of images, links, text or videos, etc. Search engines evaluate the information and regulate how valuable or what value users will find on the site. This is where the use of keywords, relevant content, and appropriate use of Meta tags come into play.

Therefore, it is recommended that you consider using keywords that are relevant to the content of your website. Place them in the right places and the right direction.

  1. Technical SEO 

A technical SEO audit is vital for any website that wants to rank high on search engine result pages (SERPs).

While traditional SEO techniques focus on optimizing a site’s content for keyword relevance, technical SEO takes it one step further by examining the underlying structure and code of a website. This ensures that search engine crawlers can easily catalog the website and that users have a positive experience when they explore it. 

Technical SEO audits can be multifaceted and laborious, but they are essential for any website seeking to achieve and maintain high SERP rankings.

  1. Off-page SEO 

Does your site have any relation to other authoritative sites in the market? 

A large number of links from authoritative sites and pages linked to yours show search engines that your site contains credible content. Search engines are convinced that your website is commanding and reliable, which increases your chances of ranking higher in search results.

How to carry out SEO Audit?

  • Make sure only one version of your site is displayed  
  • Identify and eliminate any ‘zombie pages’
  • Evaluate organic traffic 
  • Analyze backlinks
  • Check if the site is mobile friendly
  • Optimize for UX signals 
  • Do a website crawl 
  • Carry out some manual on-page SEO checks
  • Competitor analysis
  • Analyze site speed 
  • Clean up a sitemap 
  • Compare your content and analyze searcher intentions

Summary 

A full SEO audit is a much longer process that can take anywhere from a few hours to a few days, depending on the size of the site. Nevertheless, the steps identified above are also a great way to start a new SEO campaign and get an idea of how the site is currently functioning. 

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